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Wall and Broad Supply Co.
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Blue 84 / Zephyr Headwear · Northeast Territory
April 2026 · Northeast Territory Report
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Northeast Territory · Spring 2026
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Editor's Note
Spring has a particular energy on campus. You feel it in the foot traffic, in what students reach for on the floor, in what actually converts at the register.
This issue covers four confirmed trend signals from across the Northeast territory, the Hot Market window that is open right now, and one production deadline that will not move. All of it is relevant to your next buy.
The fall import fleece deadline is April 20. That date is firm. Details in Section 3.
James Smith · Wall and Broad Supply Co.
Blue 84 / Zephyr Headwear · Northeast Territory
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In This Issue
| Trend Report |
Hot Market |
Fleece Deadline |
Golden Stone |
Catalogs |
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Spring 2026 · Territory Observations
What's Trending on Campus
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Four signals are defining campus style this season. Each is confirmed across multiple campuses in the Northeast territory. These are not projections — they are already on the floor.
Detail on each below.
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Fit Shift
Oversized is the New Default
The silhouette has shifted. Oversized crews, drop-shoulder fleece, and relaxed-fit tees have become the dominant cut across the 18–24 demographic. Buyers holding space for both traditional and relaxed fits are reporting stronger overall category performance.
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Still Climbing
Vintage Graphics Hold
Worn-in aesthetics continue to define the graphics category. Distressed prints, archival typefaces, and faded washes are performing consistently across price points — now entering their third consecutive selling season. Blue 84's vintage line was built for exactly this moment.
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Color Story
Earth Tones Across the Board
The palette remains rooted in the organic spectrum. Sage, washed navy, dusty rose, and warm neutrals are performing across all buyer segments — students, parents, and alumni alike. Golden Stone, the updated name for the Stone colorway, sits squarely in this story.
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Headwear
Structure Defines the Category
Structured mid-rise and high-rise caps, truckers, and snapbacks have crossed into everyday wear — no longer confined to game days. They are part of the daily uniform. Zephyr's import and domestic lines address both the structured and unstructured sides of the category.
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Co-Brand Programs
Licensed IP Meets Campus Identity
Co-brand programs layer cultural relevance onto school pride — driving purchases from students who identify with both. Each property below carries its own built-in audience. Minimums and availability on request.
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New Launch
Warner Bros. Co-Brand
Looney Tunes and Scooby-Doo are now available as co-brand programs for your campus store. Instantly recognizable characters with multigenerational fan bases — paired with your school identity for a product that sells itself.
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Program Launch
April 1, 2026
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First Ship Date
June 1, 2026
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Available Now
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Disney
Disney Master
Mickey, Winnie, Lilo & Stitch, Minnie — the broadest audience reach of any co-brand property. Strong with female shoppers and alumni.
View 2025–26 Catalog →
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Hot Market
March Madness — The Window is Open
The conference tournament window delivered strong locker room velocity this March. Accounts already on the Hot Market program turned orders same-day. For stores not yet enrolled — the program is straightforward to set up, and understanding its timeline before the next opportunity is essential.
If your institution is in the tournament picture — or likely to be — the turnaround infrastructure is in place. The window is tighter than most buyers expect.
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Recent Activity
ACC Championships • MAC Tournament • C-USA Tourney • Big Ten retail
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Turn Times
S1/S2 Quick Ship: 48 hours
Locker Room: same-day ship
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Action Required
Fall Fleece Deadline: April 20, 2026
The fall import fleece production window closes April 20. Art approval by that date positions inventory for September 30 floor delivery — aligned with back-to-school and fall sports season. The next available pool after this deadline shifts delivery past that window.
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Missing this deadline means waiting for the next import pool — which pushes delivery past September 30. Contact me to confirm styles, minimums, and art requirements.
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Art Approved
By Apr 20
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Production
Pool 5-26
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✓
On Floor
By Sep 30
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Browse the full fall offshore range in the 2025 College Offshore catalog: view it here →
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Section 4
Custom Art Inspo
Your school’s identity is unlike anyone else’s — your product should be too. These custom art programs show what’s possible when you go beyond the standard catalog. Each design is built specifically around a school’s colors, marks, and personality. If any of these spark an idea for your store, let’s talk.
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Resources
Lookbooks & Catalogs
Everything in one place. Click any catalog to browse the full lookbook.
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Blue 84 Clothing
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| 2025 |
College Master 2025–2026 |
View →
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| 2025 |
College Accessories Master |
View →
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| 2026 |
Reserve 84 Product Line |
View →
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| 2025 |
College Offshore |
View →
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Blue 84 Co-Brands
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| 2025 |
Tokyodachi 2025–2026 |
View →
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| 2026 |
Hello Kitty Pro 2025–2026 |
View →
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| 2025 |
Hello Kitty College 2025–2026 |
View →
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| 2025 |
Disney Master 2025–2026 |
View →
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| 2025 |
Life is Good Master 2025–2026 |
View →
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Zephyr Fall & OHT
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| 2025 |
Zephyr Fall/OHT 2026 |
View →
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| 2025 |
Zephyr Fall/OHT 2025 |
View →
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| 2023 |
Zephyr Fall/OHT 2024 |
View →
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| 2022 |
Zephyr Fall 2023 |
View →
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Spring Import
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| 2025 |
Zephyr Spring Import 2026 |
View →
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| 2024 |
NCAA Spring Import 2025 |
View →
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| 2023 |
NCAA Spring Import 2024 |
View →
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Hats & Masters
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| 2024 |
Zephyr Hat Master |
View →
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| 2022 |
Zephyr Hat Master |
View →
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| 2022 |
Zephyr Domestic Hat Flyer |
View →
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| 2022 |
Zephyr Domestic Hat Flyer 22-23 |
View →
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| 2023 |
NCAA Domestic Flyer |
View →
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Life is Good
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| 2025 |
Life is Good by Zephyr Hat Designs |
View →
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Holiday
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| 2024 |
Zephyr Holiday 2024 |
View →
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| 2023 |
NCAA Holiday 2023 |
View →
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Hot Market & Locker Room
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| 2025 |
Hot Market Fall Sports |
View →
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| 2025 |
Fall Locker Room |
View →
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| 2024 |
Zephyr Locker Room Hats 2024 |
View →
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| 2023 |
Football Hot Market Hats |
View →
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| 2023 |
CWS Domestic Hat |
View →
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| 2023 |
Zephyr BB/SB CWS Locker Room |
View →
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Team Sales
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| 2026 |
Team Sales Master |
View →
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| 2023 |
Team Sales |
View →
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| 2021 |
Team Sales |
View →
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Tokyodachi
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| 2023 |
Tokyodachi |
View →
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Published by
Wall and Broad Supply Co.
James Smith · Blue 84 / Zephyr Headwear · Northeast Territory
ME, VT, NH, MA, CT, RI, NJ, NY, Eastern PA
james@wallandbroadsupplyco.com · wallandbroadsupplyco.com
© 2026 Wall and Broad Supply Co. · You are receiving this as a valued account in the Northeast territory.
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![Custom Art Sample]()
Custom Art Inspo · Blue 84
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